4 reasons why you should not be an influencer!

Being an influencer is a great career option at the moment but it may still not be the right choice for you.

A lady talking about a product being an influencer for her social media followers.

With social media platforms booming, many influencers are making more than just a living on the platform. Being such a lucrative option, naturally, it is attracting a lot more people to being an influencer.


And with everything that becomes so profitable, it quickly becomes saturated as too many people crowd the niche. At this moment, there are plenty of influencers in every possible niche, you even have micro-influencers (those with a following of up to 20K).


However, it still doesn't mean that you can't make a career in this saturated market. How you stand out in this market comes down to you - how you differentiate yourself from the rest, how authentic and original you are, how likable and relevant you are, etc. Being an influencer is a full-time job in itself and it may not be the right choice for you if -

  • You want to earn money right away - You can't quit your day job and jump right away to being an influencer. It takes a lot of time for an influencer's personal brand to get going and maybe even more to make any money.

A lady doing a clothing haul for her social media followers.
  • You think it's an easy job - For an influencer to be successful, a lot of hard work is involved. You need a constant social media presence, a continuous content creation process, and you need to keep building authentic followers.

  • You fear criticism - In any field, people will criticize you. They may dislike you, hate you, or even troll you. As a social media influencer, you are your brand and such criticism can get very personal. An important element of being successful involves mental strength.

  • You are not passionate about it - Being an influencer just for the sake of being trendy will not work over the long run. You need to have a passion for it just like any other career choice.

Related - 8 ways to make money as a blogger! 10 ways to make extra money during the holidays! How to make more time for your Side Hustle!

At The Side Hustler, we realize the importance of social media for your blog/side hustle/business, which is why we are offering you an opportunity to avail of our Social Media Services that include Social Media Audits, Content Creation, Community Management, and Consultation.

Write to info@thesidehustler.org for more details.

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