In this digital age, a business card is unbeaten when it comes to personally connecting with prospects, clients and business owners.
With technological advances and everything going digital, it might be easier to think that one may not need a business card. However, business cards are a highly personalized form of marketing. One of the best ways to make a great and lasting impression is by using a business card.
Handed out to prospects and clients, business cards are no longer cards that just include contact details such as email address, phone number, website, etc. It is also an opportunity to promote your business or brand in a creative way through an attractive design. The quality of the paper on which the card is printed is also important. A poor design or a poor quality paper may fail to impress clients and you may lose them.
Here are 5 more reasons why you need a business card -
1. Ease and simplicity.
A business card delivers your contact information with ease. Along with that, it also gives an impression of the brand, the products or the services that you provide. You may use a smartphone to save contact information but the ease of swapping business cards always comes in handy and creates a personal connection.
2. Builds trust.
A business card adds to the legitimacy of your brand. People like associating themselves with a brand that they can trust. When dealing with a new business or a brand, people often judge them by their appearance. An attractive and organized business card helps in building that trust.
3. Accessibility.
A business card is always accessible provided you store them in an easily accessible place, for example, a card wallet. On the other hand, you may not be able to use a smartphone in a remote location with Internet outages or in places where you are required to switch them off. Business cards do not go down when you have server issues.
4. Promotes your brand.
A business card helps in promoting your business and establishing your brand which makes your business more easily identifiable. It is also important that the design of your card incorporates your business logo and slogan so as to effectively represent your brand. There are no limits to creativity when it comes to design and a creative business card will further boost the image of your brand.
5. Networking tool.
Apart from virtual business networking, there are plenty of ways through which you may build conventional relationships with face-to-face networking. You may encounter a potential lead or prospect at any time and at any event such as a tradeshow, industry conference or exhibitions. Digital technology can never replace the personal connection that you make with face-to-face networking. This has also been proven by research where up to 85% of respondents preferred face-to-face meetings because of the ability to build stronger and more meaningful relationships.
Using the right color, font, image, and logo are important in creating an attractive business card that will help you create a great first impression. At The Side Hustler, we realize the importance of that, which is why we are offering you an opportunity to avail of our Design Services.
Get a well-designed and attractive business card to grab the attention of your prospects/clients and help you make a strong impression.
Write to info@thesidehustler.org for more details.
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