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5 ways to boost sales on Instagram!

Increase sales of your products and services on Instagram using these fool-proof strategies.

A lady using her Instagram profile to boost her sales.

Instagram is probably the most popular social media platform at this point. Businesses are generating huge amounts of revenue by marketing their products and services on Instagram.

Instagram Stories and Reels are a great way of generating interest in your product or service with 72% of users actually purchasing products displayed in stories. If you aren't using these two features on the platform, you might be missing out on growing your sales numbers.

Here are a few more ways to boost your sales on Instagram -

  • Instagram Shop - If your business sells products of any kind, you are eligible to set up an Instagram Shop which shows up on your profile. There is also a separate shopping tab on Instagram where users can navigate through various shopfronts. You also need to tag products in your stories and posts - it makes the entire shopping process easier for the customer.

A lady taking a picture of a burger at a restaurant to upload on Instagram.
  • Brand your profile - Use your bio, website link, and Instagram Story Highlights to grab the attention of potential customers. Your profile is your shopfront. Display your products, services, offers, customer reviews, freebies, discounts, and more.

  • Brand your posts - Having consistent branding helps in recognition and builds a brand image. Develop a signature style with your posts and captions. Use the right hashtags, opt for a branded color scheme and fonts that stay consistent across all your posts. This will ensure that you stand out from the crowd.

  • Collaborations - Collaborate with influencers in your niche or businesses that complement your niche. You can tap into a new audience where you could reach out to potential customers. Be sure to reach out to the right influencers for these collaborations.

  • Run Ads - You can promote your posts on Instagram or run ads through Facebook Ads Manager. Your posts will reach a much larger audience and with targeted ads, you will be able to sell a lot more.

At The Side Hustler, we realize the importance of social media for your blog/side hustle/business, which is why we are offering you an opportunity to avail of our Social Media Services that include Social Media Audits, Content Creation, Community Management, and Consultation.

Write to for more details.

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77 views5 comments


Very informative read!


Collaborations are such a great way to get in front of new people and to build more sales.


Jun 23, 2022

Great tips, to be honest I have no idea that you can boost sales on instagram, maybe I just suck at selling :)


Jimmy Clare
Jimmy Clare
Jun 02, 2022

great tips thanks for sharing


Though I don't offer products on either of my sites (as of yet), the tips you provided are still relevant. Specifically, the idea branding your posts. I do this with personal social media as well as my clients. Keep up the good work!

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