Selling is an art and selling on social media is no different yet many businesses aren't doing this the right way.
There is an old saying that says, "No one likes to be sold to, but everyone likes to buy" People don't just buy products and services, they like buying experiences, being a part of a brand, feeling like they belong and they are appreciated, etc.
You need to use the same principle when selling on social media. Here is a quick and effective guide when it comes to increasing your sales and winning over customers on social media -
Stop overselling - Most of us hate when we get those random calls from credit card or insurance salesman - why? Mainly because it's unsolicited - you never asked for it, yet they keep shoving it in your face. When you oversell on social media, it is pretty much the same thing, except your followers would then unfollow or block you. Every post of your business on social media cannot be about trying to make more sales. You are too sales-y and monotonous.
Start providing value - A better way to increase your sales is by providing value. Your customers and followers are more interested in what value your business provides, what difference will it make to their lives, and how different are you from your sea of competitors. Appeal to the pain points of the audience and you'll notice an increase in leads.
Offer solutions - Find problems and gaps in the existing market and offer solutions. If there's nothing, look to offer unique solutions where your potential customer sees more value for the price you offer. This can help you stand out from your competition.
Share experiences - It is crucial to add human elements to your brand on social media. Your target audience will always relate to experiences shared by other users. This includes reviews and testimonials from your existing clients where they talk about how your product or service has made a difference in their lives. This is super important in building trust.
Ask questions - Always ask the right and relevant questions to know what your prospective clients need. Each client is different from the other and they have different needs as well. You also need to ask questions about your customer service, for example, this feedback will help you find areas to improve.
Build a community on social media - Ensuring customer satisfaction will help you in building a community of loyal fans, followers, and buyers. Respond to complaints and queries in a positive manner.
Establish credibility - Following these steps will make you an established leader in your niche. Your audience trusts you and you'll also be able to charge a premium for your products or services.
At The Side Hustler, we realize the importance of social media for your blog/side hustle/business, which is why we are offering you an opportunity to avail of our Social Media Services that include Social Media Audits, Content Creation, Community Management, and Consultation.
Write to firstname.lastname@example.org for more details.
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