Organic growth seems to be really hard on social media with platforms wanting you to spend more on ads, but it is still possible.
As a business, are you finding it hard to grow organically? Are you hardly getting any engagement or followers? Social media can be quite frustrating when you aren't getting any results whatsoever.
Algorithm changes can be quite annoying as well. Social media platforms are designed in a way to make more money out of you. They want you to spend more money on ads to reach a large audience. Ads are great but as a business, you have a limited budget. It takes a lot of time and effort to see organic growth but it is possible. Here's what you can ensure that your business does to see results -
Use all 30 hashtags that are right and relevant for your business. Make sure you aren't using hashtags that are large in number.
Engage with others in your niche. Follow others, drop a few likes, and leave genuine comments on their posts. Social media is a two-way street where you need to give more to receive more.
Take a look at your content and make sure that your content is of high-quality, multi-formats, and focused on providing more value to the user.
Avoid overselling. No one likes to be constantly sold to. It pushes the customer away instead of attracting them to your business.
Respond to all your comments and messages. This will increase your engagement eventually increasing your organic reach.
If you haven't been using video content, try using a mix of IGTV, Reels, and Video posts for Instagram. On every platform, Video content is being prioritized and pushed more than the rest. You can record horizontal videos for other platforms while repurposing them in the vertical format for Instagram and TikTok.
If your customers are tagging you in their posts, reshare them. People like seeing others' experiences with your business and are more likely to buy from you.
Bring human elements to your brand. If your brand has a very formal voice, you can change it depending on the platform. You can also add hands and faces to your images/graphics and have videos/lives where your business representatives are speaking, addressing queries, faqs, and complaints.
Monitor strategies being adopted by your competitors. If something is working for them on social media, you could try replicating it by adding your own unique touch as well.
Post daily on your stories. Use polls and ask questions to make customers interact with your stories. This will increase your engagement.
Have a consistent brand identity on your social media across all platforms. Not only does it look quite professional and attractive, but it will also build your brand image that brings newer customers to your business.
Monitor trends that take place over social media and try adopting a relevant one for your business. This can even help you go viral and bring a crazy number of followers and customers.
Collaborate with others in your niche. This could be influencers or other businesses that complement your business. For example, as a photographer, you could collaborate with a stylist or a social media manager, or a make-up artist.
Host competitions and giveaways on your social media pages. This is one of the best ways to grow organically. Make sure that the prize you give away is something relevant to your business so that the followers that you do get are also interested in your business and not just the prize.
At the end of the day, the secret to organic growth is just like anything else - showing up consistently every day and working smartly towards your goals.
At The Side Hustler, we realize the importance of social media for your blog/side hustle/business, which is why we are offering you an opportunity to avail of our Social Media Services that include Social Media Audits, Content Creation, Community Management, and Consultation.
Write to info@thesidehustler.org for more details.
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