These common mistakes are probably why you're lacking engagement and growth on social media.
Many businesses are struggling with their social media game. You may have beautiful and creative images, graphics, and videos but they are of no use if no one is seeing them or engaging with them. Engagement drives reach and a higher reach gets your posts seen by more people. The more people see your posts, the more you grow.
It is a simple strategy though it requires a lot of time and effort. Many businesses look for shortcuts to inflate their engagement rate or increase their follower count. That is the worst possible thing you can do for your business on social media. This can also get your account to be banned, blocked, or blacklisted. Here are a few sins that you should not commit on social media -
Buying likes and comments - Buying likes and comments to inflate your engagement rate is one way to get your account blacklisted or blocked. It is also easy to identify likes and comments that are not authentic. Also, likes and comments are vanity metrics. Metrics that you should be interested in is the reach and impressions.
Buying followers - Buying followers is great to make your follower count look high but they are not real followers - They will not engage with your posts dropping your organic reach further. It is also easy to identify fake followers. It is better to have 1000 followers that regularly interact with your posts than 10k fake followers that do not even like your posts.
Asking for follow-backs - This is not the right way to get followers. It is a strategy that annoys a lot of people - following someone and asking them to follow back. If people are interested, they will follow you back. Make a real conversation instead and try to connect with others. This way you might win some followers.
Not using the right hashtags - Many accounts wonder why they aren’t really growing. Hashtags are one of the best ways to get your posts seen. Use the right and relevant hashtags that are not large in number either.
Not engaging with others - Social Media is a two-way street. If you want engagement on your posts, you need to engage with others too. In fact, the best strategy to adopt is to give more than you receive.
Not posting regularly - Posting once in a blue moon or posting whenever you feel like without a proper plan will never help you grow. Develop a strategy, create a schedule, and stick to it. The best way to do this is to prepare a content calendar and plan your posts well ahead of time.
Ignoring comments - Ignoring comments and deleting them will only show that you do not care about your customers. Respond to the comments even if they are complaints, in a positive manner.
Related - How to choose the right Social Media platform for your business!
5 reasons why you need a Social Media Audit!
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Write to info@thesidehustler.org for more details.
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Great advice! I definitely try my best to be consistent and use relevant hashtags. Hashtag research is something I do regularly. Thanks!
Once I started using hashtags on Twitter, I discover lots of blogger opportunities and brand collaboration.
Great Article, I would add just one more piece of advice...
Do not buy any SEO services from individuals on social media groups, if they promise 500 quality backlinks for $5 stay away! if it sounds to good to be true, it's because it is.
Yes, having a plan and consistency are key! Also, I am still learning the hashtag game.
This is definitely helpful and encouraging. I know that I have work to do, but playing the "game" (like follow for follow) is exhausting and not at all the authentic presence that I want to build.