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8 types of content for Social Media!

Focus on creating multiple types of content for variety and building an engaged community.

A lady scrolling through Instagram on her phone.

It is easy to exhaust yourself wondering over what content to produce on Social Media for your business. Content creation takes time, getting those ideas may take even longer.


Content is king and at the end of the day, it is best to vary your content. It will keep your audience engaged and wanting more. Besides, it adds that unpredictability to your social media profile. Here are the types of content you can create for your business on different social media platforms -


  • Educational Content - This includes free resources, how-to's, infographics, articles, guides, FAQs, case studies, tips, and tricks, etc. People love this type of content and it gets the most saves or shares.

  • Inspirational Content - This can include quotes, inspiring stories, or any other form of content that motivates or inspires the audience. Talk about your own story and more people will be able to relate due to the personal touch.

  • Interactive Content - Allow the audience to interact with your content and share their opinions. This can be in the form of quizzes, polls, games, infographics, contests, questions, ask me anything, caption this, etc.

A lady scrolling through Instagram on her phone.
  • Connecting Content - This type of content helps the audience to connect with your business. This can be in the form of behind the scenes, employee features, company stories, client stories, business shout-outs, etc.

  • Humorous Content - Everyone loves humor. Be sure to include some form of humor in the form of memes, gifs, funny captions, or your unique take on trends. Adding a funny side helps you get more eyes on your content.

  • User-generated Content - As a business, you can always share content that your customers create. This also allows other potential customers to view other users' experiences which builds trust and ultimately drives sales.

  • Promotional Content - This content is what you need for your business to survive. You need to talk about your products and services, promotions, offers, discounts, freebies, client testimonials, etc.

  • Collaborative Content - You can collaborate with influencers in your niche or businesses that complement your business. These collaborations help in reaching a larger audience and increasing sales.


At The Side Hustler, we realize the importance of social media for your blog/side hustle/business, which is why we are offering you an opportunity to avail of our Social Media Services that include Social Media Audits, Content Creation, Community Management, and Consultation.



Write to info@thesidehustler.org for more details.

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4 Comments


These are fantastic ideas to vary content I personally look forward to trying some.

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Great ideas here for different content.

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Christy Nielson
Christy Nielson
Jan 03, 2022

Great info thanks!


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Krysten Quiles
Krysten Quiles
Nov 24, 2021

It's so fun to think of all the different options for content and how that keeps readers interested!

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